5 Critical Promotion Mistakes People Make With Articles by: Jim Edwards

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Did you realize that writing and publishing articles online 
represents one of the best-kept website traffic secrets? 

It's true! In fact, if you learn some basic principles, you 
can drive thousands of visitors to your website without 
spending any money on advertising. Publishing articles not 
only establishes you as an expert in your chosen field, but 
also allows you to fly under the natural "radar defenses" 
your prospects have against advertising. 

But, beware! My experience as a syndicated newspaper 
columnist has shown me that people who would otherwise 
succeed massively promoting with articles actually fail 
because they consistently make one or more of these five 
critical mistakes! 

Mistake #1 - NOT Defining Your Target Audience 

Many article authors make the serious mistake of not 
clearly defining a niche audience before writing their 
article. Successful article authors always know the exact 
"niche" audience they want to reach before they write the 
first word. 

When targeting your audience, remember this rule: Narrow 
and Deep! Always pick an audience with a specific, 
pressing, or major interest in a narrow topic! 

Mistake #2 - Spamming Ezine Editors 

In their desire to cover as much ground as possible, many 
article authors resort to spam techniques for submitting 
their articles. Instead of tightly targeting appropriate 
ezines that cater specifically to their audience, these 
authors try to hit "everyone." 

By trying to save time, they actually waste every minute 
spent writing their article because most ezine editors will 
just delete their submissions as spam! 

Mistake #3 - Milktoast Topics 

You can write the best article in the world, but if your 
headline doesn't grab a reader's eyeballs and pull them 
into your article - you lose! 

Article authors should spend at least half as much time 
writing the headline as they spend writing their actual 
article. 

In fact, an "average" article can get superior results 
simply from having a great headline at the beginning. 

Mistake #4 - "What's In It For Me" 

If they manage to make it past the first 3 pitfalls, many 
article authors trip on their shoelaces at this stage of 
the process! Don't write about what you want to write 
about, only write on topics of high interest to your target 
audience. 

In other words, give them exactly what they want and they 
will love you. Nobody cares how much of an expert you rate 
on a particular topic until they know you can deliver 
information they need in a way they can use - now! 

Mistake #5 - "No Shoe Polish" 

You could write an article worthy of the front page of the 
Wall Street Journal, but as soon as somebody spots a typo 
or misspelling, they immediately put your article lower 
than a Sunday sales circular. 

Seriously, if you want to undermine all the good you can do 
with a great article, send it out without proper spell- 
checking! 

No matter what product or service you sell, once you 
understand the promotion power of free articles, you'll 
never look at website traffic generation the same way. 

But remember, if you abuse the power, spam ezine editors, 
or blatantly pitch people instead of providing real 
information, you might as well skip the whole process 
altogether. 


About the author:
Jim Edwards is a syndicated newspaper columnist and the co- 
author of an amazing new ebook, "Turn Words Into Traffic," 
that will teach you how to use free articles to quickly 
drive thousands of targeted visitors to your website or 
affiliate link! 

Simple "Traffic Machine" brings Thousands of NEW visitors to 
your website for weeks, even months... without spending a 
dime on advertising! ==> http://www.turnwordsintotraffic.com